The ONE book that will change your life, doesn’t exist. Yes, you read that right. I’m sorry, but that’s the truth. Too many of us have been searching for the one book that would change our life for good, and there have been authors peddling the hope that their one...
It’s one of those days. You need to get a lot of stuff done and it’s going to be a long haul. Probably the entire day, or maybe even a couple more, to finish off the project at hand. And that’s when a block hits you. You seem to have...
Fun Fact: The fastest way to build a car, is by not reinventing the wheel. If you have a new advertising project at hand, if you are a little short on time, and if you already have a few sort-of-successful competitors in the marketing, guess what? Spy on your competitors’...
What you need to know before you hire a marketing agency So, you have a new product or project coming in and you need to get started soon. But you realize you are understaffed, and you clearly need more people to work on the new project. What do you do?...
So, you are starting out with online advertising. Or just on a shoestring budget. The question is, can digital marketing really work for your business if you’re spending small? As long as you have at least a website, the answer is YES. (This is 2019. If you don’t have a...
People don’t buy products, they buy feelings. New car for Rs.12 Lakh – Happiness, prideHealth Insurance at Rs.10K – Security and mental peaceHealthy food for Rs.300 – Satisfaction of treating the body rightThat Suit from the aspirational brand for Rs.20K – More confidenceNothing from the beggar knocking on one’s car’s...
If you’re a developer or an app-marketer, there’s nothing you hate more than 1-star reviews. Unless it is Google’s fault that you have got unintentional 1-star ratings (the suggestion to Google for which has been written by Deepak Abbot here), it is upon us to deal with the 1-star reviews...
What caught my attention about this book, was the title of course, and Darius Foroux as the author. In the age where we spend a lot of time stressing over useless things and daydreaming, ‘Think Straight’ seemed like an apt title. Secondly, I had known Darius Foroux in the online...
You are scrolling through Instagram and boom! Your college friend’s post, holidaying in Italy. Boom! Your school friend is in Bali. Boom! Your distant cousin is having a great time with his better half in Kashmir. Another friend is in the Maldives. A few more scrolls and you get that...
You’ve heard them before. Perhaps in the meeting room, perhaps by the water cooler. Maybe you ignored what you heard. Maybe you agreed. But it annoyed you a bit, or maybe it set you on fire. Because those very words perhaps are the worst that can affect your company and...