Marketing | Productivity | Books

The ONE Book That Will Change Your Life

The ONE book that will change your life, doesn’t exist. Yes, you read that right. I’m sorry, but that’s the truth. Too many of us have been searching for the one book that would change our life for good, and there have been authors peddling the hope that their one...

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How to Focus When You Don’t Want to Focus

It’s one of those days. You need to get a lot of stuff done and it’s going to be a long haul. Probably the entire day, or maybe even a couple more, to finish off the project at hand. And that’s when a block hits you. You seem to have...

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How to Spy on Your Competitor’s Ads (FOR FREE)

Fun Fact: The fastest way to build a car, is by not reinventing the wheel. If you have a new advertising project at hand, if you are a little short on time, and if you already have a few sort-of-successful competitors in the marketing, guess what? Spy on your competitors’...

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Pros and Cons of Hiring a Digital Marketing Agency

What you need to know before you hire a marketing agency So, you have a new product or project coming in and you need to get started soon. But you realize you are understaffed, and you clearly need more people to work on the new project. What do you do?...

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People don’t buy products, they buy feelings

People don’t buy products, they buy feelings. New car for Rs.12 Lakh – Happiness, prideHealth Insurance at Rs.10K – Security and mental peaceHealthy food for Rs.300 – Satisfaction of treating the body rightThat Suit from the aspirational brand for Rs.20K – More confidenceNothing from the beggar knocking on one’s car’s...

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Book Review: Think Straight

What caught my attention about this book, was the title of course, and Darius Foroux as the author. In the age where we spend a lot of time stressing over useless things and daydreaming, ‘Think Straight’ seemed like an apt title. Secondly, I had known Darius Foroux in the online...

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Are your Friends Really Traveling as Much?

You are scrolling through Instagram and boom! Your college friend’s post, holidaying in Italy. Boom! Your school friend is in Bali. Boom! Your distant cousin is having a great time with his better half in Kashmir. Another friend is in the Maldives. A few more scrolls and you get that...

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The Most Dangerous Words at any Workplace

You’ve heard them before. Perhaps in the meeting room, perhaps by the water cooler. Maybe you ignored what you heard. Maybe you agreed. But it annoyed you a bit, or maybe it set you on fire. Because those very words perhaps are the worst that can affect your company and...

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