So you applied for that job. And now you are wondering about the probable questions for your digital marketing interview. You know the basics of digital marketing but you hope to work and learn more in the next few years. Your mind is on the first step. Crack the interview and get into the company you have applied at.
Though thousands of questions flow around in digital marketing interviews, there are a few common ones, that are asked often. The answers to these often come out of experiences. For many a questions, there might not be a ‘right’ or ‘wrong’ answer. Hence what follows, is answer to each question, that should prove you know your digital marketing. Let’s go!
Top Digital Marketing Interview Questions
1. What is Digital Marketing? How is it different than traditional marketing?
This is a fairly straightforward question and kind of a conversation-starter. You can say digital marketing is marketing that can happen online or through digital media. Then you can elaborate if the interviewer expects you to expand. The main ways digital marketing could be different that conventional marketing, would be that digital marketing is more personal in nature, and more ROI-focused.
2. What all can digital marketing help you achieve?
The honest answer here would be that digital marketing can help you achieve almost all of marketing goals that your company might have. It might help you achieve brand awareness, traffic to your website, installs of your app, leads for your business as well as product sales and thus revenue!
3. What all comes under digital marketing?
This question is a test of understanding your breadth of knowledge in digital marketing. The interviewer wants to know if you know different areas of marketing. In younger companies, this will be valued as you might have to don many hats as required.
4. What have you worked on?
Here, you will be expected to flesh out the different campaigns that you have worked on. Everyone is going to talk about what they did. The way you can stand out, is by talking in terms of results first. Imagine the two answers:
A: I worked on SEO and content marketing.
B: I grew organic traffic by 2X in 6 months through SEO and content marketing.
(Hint: B sounds better.)
5. Which is the one area that you are really good at in digital marketing?
You are now entering deep end of the interview. Answer this question with the area you are thorough with. You can expect a string of follow up questions on this, to assess the depth of your knowledge in the one area you mention as your best. So, go prepared for this anyhow.
6. From all the projects you have undertaken, which would be your best project, and why?
This is another test that is going to assess three things:
1. How good have you been at your best project?
2. How much of a contribution of yours was present in making it successful?
3. The ‘why this’ is to determine, if you are able to tie down stronger business objectives with marketing objectives. (Example of a good answer: I think increasing the organic traffic by 2x was good, because that helped us get 1000 extra leads and close 50 extra sales eventually.)
7. Which was a project would you say did not do that well?
This is a tricky digital marketing interview question. So, you should think of an answer for something like this in advance. You can ideally be open about a failure because failure goes on to show that you experiment, and experiments are needed in digital marketing. You could elaborate one of the more advanced failures here, also spending time explaining what you learnt from it, and how you plan to avoid it in the future.
8. What KPIs (Key Performance Indicators) would you track as a digital marketer?
Here you can mention the most meaningful of KPIs first and explain how they were tied close to the business objectives. For example, it might be tempting to speak out KPIs like Clicks, CPC, Traffic, etc.. But it can beneficial to speak of the more meaningful ones first, eg. Cost per Acquisition, Engaged Traffic, Return on Ad Spends, etc. A higher-level answer goes on to show you understand business too, apart from plain digital marketing. If you would still want to check what all can you mention, here is master resource on digital marketing KPIs. But note that you SHOULD NOT speak of KPIs you don’t fully understand.
9. How do you keep up with digital marketing trends? What sources do you refer to?
This is a question to gauge how interested are you in digital marketing in general. I’d suggest you list down the blogs, the marketers, the podcasts, etc. that you follow, in advance. If you don’t follow these, it’s time you started. Digital marketing is a rapidly evolving space, perhaps in the fastest evolving 5% amongst all the professional disciplines. So the company interviewing you would hope that you do your best to keep up, and that you are actually passionate about digital marketing. If you’re unsure whom to follow, you can check out the top digital marketing blogs to follow in 2020.
10. What do you think about our digital marketing right now?
This is another question that needs to be handled delicately. First things first. You should do some level of digital marketing audit of any company that you are interviewing that. If you have done this, it shows you are really interested in the company. If this question comes up and you haven’t checked even the company’s social media profiles, let me tell you, it is going to be tough here on. So do a check beforehand and if possible have a mental list ready of top 5 things you would do, the most impactful first. I’ll say it again, the most impactful, first. Lastly, of course, any feedback for the current digital marketing performance, should be polite and courteous. Don’t forget to say a nice thing or two . Things to be improved or to be fixed can be called as opportunity areas instead of something like mistakes.
So, yes. That’s it. Digital marketing is a vast topic. A quick tip would be, to not try to memorize things you haven’t done. Instead, know thoroughly well about what you have. And don’t forget to research about the company you are interviewing at!