Category: business

Pros and Cons of Hiring a Digital Marketing Agency

What you need to know before you hire a marketing agency So, you have a new product or project coming in and you need to get started soon. But you realize you are understaffed, and you clearly need more people to work on the new project. What do you do?...


People don’t buy products, they buy feelings

People don’t buy products, they buy feelings. New car for Rs.12 Lakh – Happiness, prideHealth Insurance at Rs.10K – Security and mental peaceHealthy food for Rs.300 – Satisfaction of treating the body rightThat Suit from the aspirational brand for Rs.20K – More confidenceNothing from the beggar knocking on one’s car’s...


Would you try this Evernote?

Before I begin, I have to say I really like Evernote. It is one of the very very few apps I’ve consistently used for over 9 years now. So much so, last year I thought, heck, I should be on the premium! And after only 6 months of using Evernote,...